StartupBlink
Looking for a different company? Search the corporate index.

Axel Johnson Startup Programs & Corporate Open Innovation Analysis Ecommerce & Retail · Retail

Axel Johnson is the corporate home for a collection of diverse industry-leading businesses. In 2011, Axel Johnsoncompanies had revenues of approximately $4.0 billion and employed in excess of 1,000 people. AJI is a private investment company, founded in 1920, and owned by the Johnson family of Stockholm, Sweden.
axeljohnson.com Stockholm, Sweden Founded Available with StartupBlink Pro

In StartupBlink's Corporate Startup Activity Index, Axel Johnson ranks #241 globally and #7 in Sweden. It ranks #23 in the Ecommerce & Retail industry and #6 in the Retail subindustry.

Global
Corporate Startup Activity Index
#241
Industry
Ecommerce & Retail
#23
Subindustry
Retail
#6
National · Sweden
Corporate Startup Activity Index
#7
More Ranked Corporates
Key metrics

Axel Johnson Startup Activity Metrics

Axel Johnson has supported 22 startups through programs and investments, with those companies raising a combined $569 million over the last ten years. The company currently operates 3 active startup programs.

Overview

Explore Axel Johnson's investments, startup programs, and corporate open innovation activity

Axel Johnson has deployed more than $150 million in startup investments through Novax and partnership programs, strengthening its position as one of the leading innovation-driven corporations globally.

The company currently runs 3 active startup programs supporting 22 startups worldwide across industries such as Ecommerce & Retail, Energy & Environment, Foodtech, and Healthtech. Its venture arm Novax has invested in over 11 startups.

The corporate-innovation activity is concentrated in Software & Data, Ecommerce & Retail, and Healthtech, categories where Axel Johnson's scale provides outsized leverage to early-stage startups.

Activity breakdown

Where Axel Johnson-associated startups operate

Sector, HQ-city and program-location breakdowns for the startups associated with Axel Johnson. Unlock the full breakdown with StartupBlink Pro.

Pro

Unlock the full activity breakdown

Sector, HQ-city, and program-location breakdowns for all 22 startups associated with Axel Johnson are part of StartupBlink Pro.

Upgrade to Pro
Programs & CVC

Axel Johnson Startup Programs and Corporate Venture Capital initiatives

Axel Johnson engages startups through 3 active programs, supporting 22 startups in total based on our database.

AJ
Axel Johnson — Corporate Self
Corporate Venture / Investment
Investment Program
5 startups
D-Ax Corporate Venture Capital
D-Ax Corporate Venture Capital
Corporate Venture / Investment · est. 2014
Investment Program
D-Ax is a partnership between Axel Johnson, a Swedish retail conglomerate and RECAPEX, a Nordic Investment company. Axel Johnson’s aim with D-ax is to invest in digital entrepreneurial compan
N
Novax
Corporate Venture / Investment
Investment Program
11 startups
Run a program at Axel Johnson? Get your initiative featured on this dashboard with full StartupBlink visibility.
List of Startups

Top startups associated with Axel Johnson

Axel Johnson's top 5 associated startups have raised 82% of the $569 million raised in the last ten years across all 22 associated startups, led by Matsmart at $182 million. Axel Johnson is associated with 22 active startups. Novax supports the largest number of startups, with 11 associated startups.

Disclaimer: This is based on general open web search and prone to mistakes.

Search & filtering are a Pro featureUnlock with Pro
Startups associated with Axel Johnson
StartupSB ScoreIndustryHQ cityLink Type to CorporationLinked via
MatsmartMatsmartSB 595Ecommerce & RetailStockholmProgram InvestmentD-Ax Corporate Venture Capital
HedvigHedvigSB 508Software & DataStockholmProgram InvestmentD-Ax Corporate Venture Capital
ApohemApohemSB 478HealthtechStockholmProgram InvestmentNovax
Showing 3 of 22 startupsExport to CSV →Pro

Are you Axel Johnson? Claim this dashboard.

Take ownership to keep this page accurate. Partner with StartupBlink to showcase your innovation activity to 1M+ startup ecosystem stakeholders.

Corporate Startup Activity Index · 2025

Global Corporate Open Innovation Rankings

Explore the top 372 corporations in StartupBlink's Corporate Startup Activity Index. Axel Johnson ranks #241 globally and #7 in Sweden. It accounts for 0.9% of the measured corporate startup activity in the Ecommerce & Retail industry and 4.3% of the activity generated by corporations in Sweden. Unlock more granular data on each corporation with StartupBlink Pro.

Download the 2025 Report