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Amazon Startup Programs & Corporate Open Innovation Analysis Ecommerce & Retail · Ecommerce

Amazon operates e-commerce, cloud computing, digital media, and technology businesses with a wide variety of products, including electronics, books, apparel, household goods, and more. The company has a robust logistics and delivery network, allowing efficient shipping and on-time delivery to customers.
amazon.com Seattle, United States Founded Available with StartupBlink Pro

In StartupBlink's Corporate Startup Activity Index, Amazon ranks #20 globally and #13 in the United States. It ranks #2 in the Ecommerce & Retail industry and #1 in the Ecommerce subindustry.

Download the 2025 Corporate Startup Activity Index Report
Global
Corporate Startup Activity Index
#20
Industry
Ecommerce & Retail
#2
Subindustry
Ecommerce
#1
National · United States
Corporate Startup Activity Index
#13
More Ranked Corporates
Key metrics

Amazon Startup Activity Metrics

Amazon has supported 281 startups through programs and investments, with those companies raising a combined $190 billion over the last ten years. The company currently operates 16 active startup programs.

Combined funding raised by associated startups, last 10 years
$190billion
↑ 17% YoY
View detailed data on Crunchbase →
Startups associated
281
View startup database →
Active startup programs
16
View startup programs →
Overview

Explore Amazon's investments, startup programs, and corporate open innovation activity

Amazon has deployed more than $420 million in startup investments through Amazon — Corporate Self and partnership programs, strengthening its position as one of the leading innovation-driven corporations globally.

The company currently runs 16 active startup programs supporting 281 startups worldwide across industries such as Ecommerce & Retail, Edtech, Energy & Environment, and Fintech. Its venture arm Amazon — Corporate Self has invested in over 149 startups since it was founded in 2022.

The corporate-innovation activity is concentrated in Software & Data, Hardware & IoT, and Energy & Environment, categories where Amazon's scale provides outsized leverage to early-stage startups.

Activity breakdown

Where Amazon-associated startups operate

Sector, HQ-city and program-location breakdowns for the startups associated with Amazon. Unlock the full breakdown with StartupBlink Pro.

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Sector, HQ-city, and program-location breakdowns for all 281 startups associated with Amazon are part of StartupBlink Pro.

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Programs & CVC

Amazon Startup Programs and Corporate Venture Capital initiatives

Amazon engages startups through 16 active programs, supporting 281 startups in total based on our database.

AA
Agentic AI Unleashed: AWS & NVIDIA Hackathon
Startup Activation · est. 2025
Startup Activation Program
Joint AWS and NVIDIA online hackathon: build an agentic application on Llama-3.1-Nemotron deployed as an NVIDIA NIM microservice on Amazon EKS or SageMaker.
Visit nvidia-aws.devpost.com →
Amazon — Corporate Self
Amazon — Corporate Self
Corporate Venture / Investment · est. 2022
Investment Program
The Amazon Industrial Innovation Fund is a $1 billion corporate venture capital fund that supports emerging technology companies through direct investments.
149 startupsVisit (needs a working URL) →
AA
Amazon Alexa Fund
Corporate Venture / Investment
Investment Program
99 startupsVisit developer.amazon.com →
AC
Amazon Climate Pledge Fund
Corporate Venture / Investment
Investment Program
1 startupVisit aboutamazon.com →
AI
Amazon Industrial Innovation Fund
Corporate Venture / Investment · est. 2022
Investment Program
AI
Amazon Industrial Innovation Fund
Corporate Venture / Investment · est. 2022
Investment Program
17 startups
AS
Amazon Sustainability Accelerator
Cohort Program
Cohort Program
Visit sell.amazon.nl →
AS
Amazon Sustainability Accelerator
Cohort Program
Cohort Program
Visit sell.amazon.nl →
AA
AWS Activate
Startup Access
Startup Access Program
AA
AWS AI Agent Global Hackathon
Startup Activation · est. 2025
Startup Activation Program
Global online hackathon to build and deploy a working AI agent on AWS using Amazon Bedrock, SageMaker AI and Bedrock AgentCore.
Visit the program →
AB
AWS Breaking Barriers Challenge
Startup Activation · est. 2024
Startup Activation Program
Three-day AWS innovation sprint across Dublin, London and Manchester where technical experts and UK/Irish charities build cloud AI/ML solutions for healthcare, sustainability and community.
Visit aws.amazon.com →
AWS FinTech Africa Accelerator
AWS FinTech Africa Accelerator
Cohort Program · est. 2018
Cohort Program
The AWS FinTech Africa Accelerator is a free, 10-week online program that makes the most of Amazon's infrastructure and partner network to assist pre-seed and seed-stage FinTech firms.
Visit vestbee.com →
AG
AWS Game Builder Challenge
Startup Activation · est. 2024
Startup Activation Program
Online AWS challenge to build a game using AWS services of the entrant's choosing; open to all skill levels and judged on effective AWS service use.
Visit the program →
AG
AWS Generative AI Accelerator (GAIA)
Cohort Program
Cohort Program
Visit aws.amazon.com →
AG
AWS Global Summits
Ecosystem Activation · est. 2010
Ecosystem Activation Program
Free regional AWS Summits held in cities worldwide, bringing the cloud community together to connect and learn; each has a startup/partner expo zone.
Visit aws.amazon.com →
AWS Healthcare Accelerator
AWS Healthcare Accelerator
Startup Activation · est. 2021
Startup Activation Program
AWS Healthcare is a global healthcare accelerator.
15 startupsVisit alchemistaccelerator.com →
AWS Impact Accelerator
AWS Impact Accelerator
est. 2023
The AWS Startup Loft is here to support your journey. Start and grow with a wealth of resources, exclusive webinars and free 1:1 sessions with an AWS startup expert.
15 startups
AL
AWS Lambda Hackathon
Startup Activation · est. 2025
Startup Activation Program
Online AWS hackathon: build an application on AWS Lambda that solves a real-world business problem. Ran 3-30 Jun 2025.
Visit the program →
AR
AWS re:Invent
Ecosystem Activation · est. 2012
Ecosystem Activation Program
AWS's flagship annual cloud conference: 2,000+ learning sessions across six Las Vegas venues, with a partner/startup showcase. re:Inforce merges into the 2026 edition.
Visit aws.amazon.com →
AWS Space Accelerator
AWS Space Accelerator
Cohort Program · est. 2021
Cohort Program
The AWS Space Accelerator is an intensive, advanced curriculum to help companies focused on the space domain to accelerate their growth using AWS. The program provides participants with over
Visit aws.amazon.com →
HW
HackOn with Amazon
Startup Activation · est. 2021
Startup Activation Program
Amazon India's flagship annual hackathon: a 48-hour virtual round, mentorship with Amazon tech leaders, then an in-person Grand Finale judged by AWS, Amazon Devices and Amazon Pay leaders.
Visit unstop.com →
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List of Startups

Top startups associated with Amazon

Amazon's top 5 associated startups have raised 82% of the $190 billion raised in the last ten years across all 281 associated startups, led by OpenAI at $79.6 billion. Amazon is associated with 265 active startups and 16 exits. Amazon — Corporate Self supports the largest number of startups, with 149 associated startups.

Disclaimer: This is based on general open web search and prone to mistakes.

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Startups associated with Amazon
StartupSB ScoreIndustryHQ cityLink Type to CorporationLinked via
OpenAIOpenAISB 1000Software & DataSan FranciscoDirect InvestmentAmazon — Corporate Self
AmazonAmazonSB 873Ecommerce & RetailSeattleDirect InvestmentAmazon — Corporate Self
AnthropicAnthropicSB 834Software & DataSan FranciscoDirect InvestmentAmazon — Corporate Self
Showing 3 of 281 startupsExport to CSV →Pro

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Corporate Startup Activity Index · 2025

Global Corporate Open Innovation Rankings

Explore the top 372 corporations in StartupBlink's Corporate Startup Activity Index. Amazon ranks #20 globally and #13 in the United States. It accounts for 13.1% of the measured corporate startup activity in the Ecommerce & Retail industry and 1.3% of the activity generated by corporations in the United States. Unlock more granular data on each corporation with StartupBlink Pro.

Download the 2025 Report