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ASICS Startup Programs & Corporate Open Innovation Analysis Ecommerce & Retail · Consumer Goods

ASICS Group was founded with the intention to contribute for society by fostering young people through sports. Over more than 60 years, they inherit the spirit of its founding and provides own products and services while catching the changes in the social environment. Their vision is ‘Create Quality Lifestyles through Intelligent Sport Technology’, and their mission is ’Provide products and services that can be people all over the world lived happy and healthy’.
asics.com Kobe, Japan Founded Available with StartupBlink Pro

In StartupBlink's Corporate Startup Activity Index, ASICS ranks #245 globally and #17 in Japan. It ranks #24 in the Ecommerce & Retail industry and #5 in the Consumer Goods subindustry.

Global
Corporate Startup Activity Index
#245
Industry
Ecommerce & Retail
#24
Subindustry
Consumer Goods
#5
National · Japan
Corporate Startup Activity Index
#17
More Ranked Corporates
Key metrics

ASICS Startup Activity Metrics

ASICS has supported 24 startups through programs and investments, with those companies raising a combined $173 million over the last ten years. The company currently operates 4 active startup programs.

Overview

Explore ASICS's investments, startup programs, and corporate open innovation activity

ASICS has deployed more than $100 million in startup investments through ASICS Ventures Corporation and partnership programs, strengthening its position as one of the leading innovation-driven corporations globally.

The company currently runs 4 active startup programs supporting 24 startups worldwide across industries such as Ecommerce & Retail, Fintech, Foodtech, and Hardware & IoT. Its venture arm ASICS Ventures Corporation has invested in over 23 startups since it was founded in 2016.

The corporate-innovation activity is concentrated in Software & Data, Social & Leisure, and Ecommerce & Retail, categories where ASICS's scale provides outsized leverage to early-stage startups.

Activity breakdown

Where ASICS-associated startups operate

Sector, HQ-city and program-location breakdowns for the startups associated with ASICS. Unlock the full breakdown with StartupBlink Pro.

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Programs & CVC

ASICS Startup Programs and Corporate Venture Capital initiatives

ASICS engages startups through 4 active programs, supporting 24 startups in total based on our database.

A—
Asics — Corporate Self
Corporate Venture / Investment
Investment Program
1 startup
AI
ASICS Innovation Pitch in Collaboration with Saudi Sports for All Federation
Startup Activation · est. 2017
Startup Activation Program
ASICS Ventures pitch contest co-run with Saudi Sports for All Federation; 6 startup finalists competed for cash prizes, Oct 2025.
ASICS Ventures Corporation
ASICS Ventures Corporation
Corporate Venture / Investment · est. 2016
Investment Program
ASICS Ventures Corporation, a venture capital arm of the company that would accelerate and invest in startups.
K-
Kenzen -- ASICS Ventures Annual Pitch Program
Startup Activation · est. 2026
Startup Activation Program
ASICS Ventures' newly formalized annual global pitch competition; inaugural 2026 edition in Ann Arbor, $80K in prizes.
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List of Startups

Top startups associated with ASICS

ASICS's top 5 associated startups have raised 74% of the $173 million raised in the last ten years across all 24 associated startups, led by C Channel at $85.4 million. ASICS is associated with 24 active startups. ASICS Ventures Corporation supports the largest number of startups, with 23 associated startups.

Disclaimer: This is based on general open web search and prone to mistakes.

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Startups associated with ASICS
StartupSB ScoreIndustryHQ cityLink Type to CorporationLinked via
C ChannelC ChannelSB 497Marketing & SalesKawasakiProgram InvestmentASICS Ventures Corporation
ORPHEORPHESB 357Hardware & IoTShibuya CityProgram InvestmentASICS Ventures Corporation
ookamiookamiSB 328Software & DataTokyoProgram InvestmentASICS Ventures Corporation
Showing 3 of 24 startupsExport to CSV →Pro

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Corporate Startup Activity Index · 2025

Global Corporate Open Innovation Rankings

Explore the top 372 corporations in StartupBlink's Corporate Startup Activity Index. ASICS ranks #245 globally and #17 in Japan. It accounts for 0.9% of the measured corporate startup activity in the Ecommerce & Retail industry and 1.1% of the activity generated by corporations in Japan. Unlock more granular data on each corporation with StartupBlink Pro.

Download the 2025 Report