StartupBlink

99 Top startups in Wellington for July 2026

We rank Xero, Sharesies and Hnry in Wellington along with 96 other startups based on an algorithm that scores startups based on total investment, employee count, and quarterly website traffic. Wellington startup ecosystem ranks #274 globally and #3 in New Zealand.

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Best Startups in Wellington for 2026

1st

Xero
SB Score:613

Xero is an online accounting software suite for small businesses, accountants, and bookkeepers. It enables its users to track and manage cash flow processes, invoicing, payments, reporting, and pay runs. Users can use Xero through any of its three monthly subscription packages: starter, standard, and premium.

Industry:
Fintech
Subindustry:
Accounting

City Rank (Wellington)

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3rd

Hnry
SB Score:463

Hnry is a Fintech company that provides accounting and tax automation for freelancers and contractors in a single platform. It provides a managed service for self-employed contractors and freelancers, including invoicing, taxation, and insurance. Its software aims to save people time on accounting paperwork.

Industry:
Fintech
Subindustry:
Financial Services

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SB Score:438

Sharesight is an award-winning fintech company with offices in Wellington, New Zealand and Sydney, Australia. Its secure, online portfolio tracker and performance reporting tool is used by over 300,000 DIY investors and finance professionals in over 100 countries. Sharesight syncs with brokers to track trades, dividends, and corporate actions automatically, and allows clients to securely share portfolio access with others.

Industry:
Fintech
Subindustry:
Financial Services

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SB Score:433

Marsello is a retailers virtual marketing assistant who uses machine learning and artificial intelligence to leverage the data within a business, and across thousands of other businesses just like them, to create marketing that generates new, attributable sales.

Industry:
Ecommerce & Retail
Subindustry:
Ecommerce

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6th

Runn
SB Score:405

Runn is a provider of real-time resource management and forecasting software for the modern workforce. It allows company project managers to plan, track, and forecast staffing capacity and capability. The company's cloud-based interface includes features that make dealing with complexity and change simple. A convenient scenario planning feature enables users to quickly see how winning or losing new work will affect resourcing and the company's bottom line, or what skill sets a company may need to hire based on their future sales pipeline. Runn assists employers in understanding demand and available capacity, as well as the impact of project and milestone changes on their most valuable asset - their people. They can optimize individual and team workloads and avoid bottlenecks and delays that prevent them from doing better work.

Industry:
Software & Data
Subindustry:
Software

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SB Score:366

Hatch offers a user-friendly retail trading platform for individuals to easily invest in their financial futures. Access tools and products to build wealth and simplify investing.

Industry:
Fintech
Subindustry:
Financial Services

City Rank (Wellington)

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9th

8i
SB Score:360

8i their solution includes enterprise-grade hologram capture stages in camera arrays, a cutting-edge software stack to transform (fuse, edit, and compress) holograms using proprietary computer vision and machine learning models, and a publishing suite to integrate. Their photoreal holograms are turned into digital experiences that can be viewed.

Industry:
Software & Data
Subindustry:
Artificial Intelligence

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SB Score:356

pledge me. helps Kiwis turn their dreams into reality through crowdfunding. Crowdfunding is a model of raising money.Take a goal you want to achieve. Turn to your crowd of friends, family, and fans. Ask them to make pledges to your project, and if you combine all that love, it's more than your goal, you've made it!

Industry:
Fintech
Subindustry:
Fintech-Other

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SB Score:350

RedShield is one of the most effective web-application defence systems you can buy. Put simply, we are experts in web-application vulnerability remediation as a service. WEB-DEFENCE: RedShield redefines what a web-app protection service should do. We are the world’s first web-application defence system to be targeting 100% vulnerability mitigation. This impressive goal can only be achieved using our advanced shielding technology, allowing us to create designer shields for every application vulnerability found. As more and more attacks are being launched every day, it is virtually impossible to be able to ‘100% protect you.'​ What we do instead is attempt to shield and deflect every attack against every vulnerability found in your systems. ZERO TOUCH: All of this is achieved without a single update to your back-end code. Simply pass your web-traffic through RedShield, and our team of global security experts will break down and analyse every vulnerability scan and pen-test result found. Our systems will then provide and deploy the necessary shields. If your issue is truly unique then our 24x7x365 expert defence teams will tailor the shield(s) your applications needs, and not only the technical flaws, but we can also shield logic flaws too. INSIDE AND OUT: We can also shield web-apps via our global RedShield Cloud or even your internal apps with our RedShield Private Nodes. In short, we provide all the systems and expertise to make it work.

Industry:
Software & Data
Subindustry:
Enterprise Technology

City Rank (Wellington)

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Total amount:99

Top 15 Fintech Startups in Wellington for 2026

The top three Fintech startups in Wellington have raised more than USD 141M. Wellington startup ecosystem ranks #185 globally for the Fintech industry.

1st

Xero
SB Score:613

Xero is an online accounting software suite for small businesses, accountants, and bookkeepers. It enables its users to track and manage cash flow processes, invoicing, payments, reporting, and pay runs. Users can use Xero through any of its three monthly subscription packages: starter, standard, and premium.

Industry:
Fintech
Subindustry:
Accounting

City Rank (Wellington)

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Regional Rank (Australia and Oceania)

0

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Global Rank (WorldWide)

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3rd

Hnry
SB Score:463

Hnry is a Fintech company that provides accounting and tax automation for freelancers and contractors in a single platform. It provides a managed service for self-employed contractors and freelancers, including invoicing, taxation, and insurance. Its software aims to save people time on accounting paperwork.

Industry:
Fintech
Subindustry:
Financial Services

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

0

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0

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Total amount:15

Top 7 Marketing & Sales Startups in Wellington for 2026

The top three Marketing & Sales startups in Wellington have raised more than USD 88.1K. Wellington startup ecosystem ranks #207 globally for the Marketing & Sales industry.
SB Score:228

Synty excels in stylised low‑poly 3D asset packs used across Unity, Unreal Engine, and virtual production pipelines. Their comprehensive digital library powers game development, film, TV, metaverse, NFT, and web projects from indie prototyping to AAA and virtual production workflows. With industry‑recognised quality and multiple Unity Awards, they enable fast, vibrant content creation for diverse interactive and media domains.

Industry:
Marketing & Sales
Subindustry:
Content Marketing

City Rank (Wellington)

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SB Score:112

Aro Digital is a Wellington-based digital marketing agency. They provide services like Analytics & Insights, Search Engine Optimization, Social Media, Google Ads, Programmatic, and many others.

Industry:
Marketing & Sales
Subindustry:
Adtech

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SB Score:55

Onoma Tech is a digital agency. They provide web design, web development, mobile app development, digital marketing, and advertising services. They provide inquiries through phone calls, emails, and online applications.

Industry:
Marketing & Sales
Subindustry:
Digital Marketing

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

0

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0

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Total amount:7

Top 7 Ecommerce & Retail Startups in Wellington for 2026

The top three Ecommerce & Retail startups in Wellington have raised more than USD 9.16M. Wellington startup ecosystem ranks #208 globally for the Ecommerce & Retail industry.
SB Score:433

Marsello is a retailers virtual marketing assistant who uses machine learning and artificial intelligence to leverage the data within a business, and across thousands of other businesses just like them, to create marketing that generates new, attributable sales.

Industry:
Ecommerce & Retail
Subindustry:
Ecommerce

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

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SB Score:251

At Little Yellow Bird they make uniforms and branded apparel that is better for people and better for the planet. Whether you’re looking for a dozen aprons, several thousand tee’s, or want to create a custom item, they've got you covered with quality ethical clothing.

Industry:
Ecommerce & Retail
Subindustry:
Ecommerce

City Rank (Wellington)

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SB Score:64

Kepla is a marketing automation SaaS that gives marketers the tools, confidence, and expertise to run incredibly effective digital campaigns, streamline their workflow, and deliver results for their business faster.

Industry:
Ecommerce & Retail
Subindustry:
Social Commerce

City Rank (Wellington)

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Regional Rank (Australia and Oceania)

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Total amount:7

Most Funded Startups in Wellington for 2026

The top three most funded startups in Wellington have raised total funding of more than USD 172M. Sharesies has 0.00% more funding than Hnry.

2nd

Hnry
SB Score:463

Hnry is a Fintech company that provides accounting and tax automation for freelancers and contractors in a single platform. It provides a managed service for self-employed contractors and freelancers, including invoicing, taxation, and insurance. Its software aims to save people time on accounting paperwork.

Industry:
Fintech
Subindustry:
Financial Services

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

0

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Global Rank (WorldWide)

0

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3rd

8i
SB Score:360

8i their solution includes enterprise-grade hologram capture stages in camera arrays, a cutting-edge software stack to transform (fuse, edit, and compress) holograms using proprietary computer vision and machine learning models, and a publishing suite to integrate. Their photoreal holograms are turned into digital experiences that can be viewed.

Industry:
Software & Data
Subindustry:
Artificial Intelligence

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

0

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Global Rank (WorldWide)

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Total amount:99

Top Hiring Startups in Wellington by Employee Number

The top three hiring startups in Wellington have an median employee size that is between [1001-5000]
SB Score:366

Hatch offers a user-friendly retail trading platform for individuals to easily invest in their financial futures. Access tools and products to build wealth and simplify investing.

Industry:
Fintech
Subindustry:
Financial Services

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

0

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2nd

Xero
SB Score:613

Xero is an online accounting software suite for small businesses, accountants, and bookkeepers. It enables its users to track and manage cash flow processes, invoicing, payments, reporting, and pay runs. Users can use Xero through any of its three monthly subscription packages: starter, standard, and premium.

Industry:
Fintech
Subindustry:
Accounting

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

0

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Global Rank (WorldWide)

0

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3rd

Cogo
SB Score:343

Cogo builds sustainability solutions that empower consumers & businesses to measure, improve and compensate their impact on the world. World-class sustainability data and cutting-edge behavioural science power the Cogo APIs. Transaction or Category API solutions seamlessly integrate Cogo smarts into the digital experiences you already provide your customers.

Industry:
Software & Data
Subindustry:
Enterprise Technology

City Rank (Wellington)

0

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SB Score:284

MarginFuel offers intelligent price optimization software that empowers rental vehicle operators to build profitable pricing strategies. They also extend to MaaS providers, providing predictive modeling, fleet flow optimization, and dynamic pricing capabilities.

Industry:
Software & Data
Subindustry:
Software

City Rank (Wellington)

0

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Regional Rank (Australia and Oceania)

0

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Total amount:99

Explore the Startup Ecosystem of Wellington

National Rank

(New Zealand)

3rd

0

Regional Rank

(Australia and Oceania)

7th

2

Global Rank

(WorldWide)

274th

25

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Top Cities for Startups in New Zealand - Ranked by StartupBlink

StartupBlink ranks the startup ecosystems of more than 100 countries and 1,000 cities. Download our latest Global Startup Ecosystem Report.
2026 National Rank CityGlobal RankTotal ScoreAnnual GrowthQuantity ScoreQuality ScoreBusiness Score
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