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National Basketball Association Startup Programs & Corporate Open Innovation Analysis Social & Leisure · Sports

The National Basketball Association is the pre-eminent men's professional basketball league in North America, and is widely considered to be the premier men's professional basketball league in the world. The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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In StartupBlink's Corporate Startup Activity Index, National Basketball Association ranks #336 globally and #123 in the United States. It ranks #21 in the Social & Leisure industry and #1 in the Sports subindustry.

Global
Corporate Startup Activity Index
#336
Industry
Social & Leisure
#21
Subindustry
Sports
#1
National · United States
Corporate Startup Activity Index
#123
More Ranked Corporates
Key metrics

National Basketball Association Startup Activity Metrics

National Basketball Association has supported 12 startups through programs and investments, with those companies raising a combined $439 million over the last ten years. The company currently operates 2 active startup programs.

Overview

Explore National Basketball Association's investments, startup programs, and corporate open innovation activity

National Basketball Association has deployed more than $200 million in startup investments through National Basketball Association — Corporate Self and partnership programs, strengthening its position as one of the leading innovation-driven corporations globally.

The company currently runs 2 active startup programs supporting 12 startups worldwide across industries such as Hardware & IoT, Healthtech, Social & Leisure, and Software & Data. Its venture arm National Basketball Association — Corporate Self has invested in over 7 startups.

The corporate-innovation activity is concentrated in Social & Leisure, Hardware & IoT, and Software & Data, categories where National Basketball Association's scale provides outsized leverage to early-stage startups.

Activity breakdown

Where National Basketball Association-associated startups operate

Sector, HQ-city and program-location breakdowns for the startups associated with National Basketball Association. Unlock the full breakdown with StartupBlink Pro.

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Programs & CVC

National Basketball Association Startup Programs and Corporate Venture Capital initiatives

National Basketball Association engages startups through 2 active programs, supporting 12 startups in total based on our database.

NB
National Basketball Association — Corporate Self
Corporate Venture / Investment
Investment Program
7 startups
NBA Equity
NBA Equity
Corporate Venture / Investment · est. 2022
Investment Program
NBA Equity is a corporate venture arm of NBA . The firm seeks to invest in early stage Startups.
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List of Startups

Top startups associated with National Basketball Association

National Basketball Association's top 5 associated startups have raised 74% of the $439 million raised in the last ten years across all 12 associated startups, led by Aescape at $113 million. National Basketball Association is associated with 12 active startups. National Basketball Association — Corporate Self supports the largest number of startups, with 7 associated startups.

Disclaimer: This is based on general open web search and prone to mistakes.

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Startups associated with National Basketball Association
StartupSB ScoreIndustryHQ cityLink Type to CorporationLinked via
CoreCoreSB 516Hardware & IoTIrvineDirect InvestmentNational Basketball Association — Corporate Self
TagboardTagboardSB 498Social & LeisureRedmondProgram InvestmentNBA Equity
FnaticFnaticSB 480Social & LeisureLondonDirect InvestmentNational Basketball Association — Corporate Self
Showing 3 of 12 startupsExport to CSV →Pro

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Corporate Startup Activity Index · 2025

Global Corporate Open Innovation Rankings

Explore the top 372 corporations in StartupBlink's Corporate Startup Activity Index. National Basketball Association ranks #336 globally and #123 in the United States. It accounts for 0.5% of the measured corporate startup activity in the Social & Leisure industry and 0.1% of the activity generated by corporations in the United States. Unlock more granular data on each corporation with StartupBlink Pro.

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