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HubSpot Startup Programs & Corporate Open Innovation Analysis Marketing & Sales · CRM

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics.
hubspot.com Cambridge, United States Founded Available with StartupBlink Pro

In StartupBlink's Corporate Startup Activity Index, HubSpot ranks #60 globally and #29 in the United States. It ranks #11 in the Marketing & Sales industry and #9 in the CRM subindustry.

Global
Corporate Startup Activity Index
#60
Industry
Marketing & Sales
#11
Subindustry
CRM
#9
National · United States
Corporate Startup Activity Index
#29
More Ranked Corporates
Key metrics

HubSpot Startup Activity Metrics

HubSpot has supported 73 startups through programs and investments, with those companies raising a combined $7.4 billion over the last ten years. The company currently operates 3 active startup programs.

Overview

Explore HubSpot's investments, startup programs, and corporate open innovation activity

HubSpot has deployed more than $100 million in startup investments through HubSpot Ventures and partnership programs, strengthening its position as one of the leading innovation-driven corporations globally.

The company currently runs 3 active startup programs supporting 73 startups worldwide across industries such as Ecommerce & Retail, Edtech, Fintech, and Hardware & IoT. Its venture arm HubSpot Ventures has invested in over 62 startups since it was founded in 2018.

The corporate-innovation activity is concentrated in Software & Data, Fintech, and Social & Leisure, categories where HubSpot's scale provides outsized leverage to early-stage startups.

Activity breakdown

Where HubSpot-associated startups operate

Sector, HQ-city and program-location breakdowns for the startups associated with HubSpot. Unlock the full breakdown with StartupBlink Pro.

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Programs & CVC

HubSpot Startup Programs and Corporate Venture Capital initiatives

HubSpot engages startups through 3 active programs, supporting 73 startups in total based on our database.

H—
HubSpot — Corporate Self
Corporate Venture / Investment
Investment Program
16 startups
HF
HubSpot for Startups
Startup Access
Startup Access Program
HubSpot Ventures
HubSpot Ventures
Corporate Venture / Investment · est. 2018
Investment Program
HubSpot Ventures invests in early and growth-stage software companies with the potential to deliver unique value to HubSpot’s customer base. We help those companies scale by actively supporti
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List of Startups

Top startups associated with HubSpot

HubSpot's top 5 associated startups have raised 43% of the $7.4 billion raised in the last ten years across all 73 associated startups, led by Clari at $830 million. HubSpot is associated with 73 active startups. HubSpot Ventures supports the largest number of startups, with 62 associated startups.

Disclaimer: This is based on general open web search and prone to mistakes.

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Startups associated with HubSpot
StartupSB ScoreIndustryHQ cityLink Type to CorporationLinked via
ElevenLabsElevenLabsSB 777Software & DataBrooklynProgram InvestmentHubSpot Ventures
NetlifyNetlifySB 674Hardware & IoTSan FranciscoProgram InvestmentHubSpot Ventures
PandaDocPandaDocSB 664Software & DataSan FranciscoDirect InvestmentHubSpot — Corporate Self
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Corporate Startup Activity Index · 2025

Global Corporate Open Innovation Rankings

Explore the top 372 corporations in StartupBlink's Corporate Startup Activity Index. HubSpot ranks #60 globally and #29 in the United States. It accounts for 1.2% of the measured corporate startup activity in the Marketing & Sales industry and 0.5% of the activity generated by corporations in the United States. Unlock more granular data on each corporation with StartupBlink Pro.

Download the 2025 Report