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General Motors Startup Programs & Corporate Open Innovation Analysis Transportation · Automotive

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.
gm.com Detroit, United States Founded Available with StartupBlink Pro

In StartupBlink's Corporate Startup Activity Index, General Motors ranks #166 globally and #68 in the United States. It ranks #15 in the Transportation industry and #10 in the Automotive subindustry.

Global
Corporate Startup Activity Index
#166
Industry
Transportation
#15
Subindustry
Automotive
#10
National · United States
Corporate Startup Activity Index
#68
More Ranked Corporates
Key metrics

General Motors Startup Activity Metrics

General Motors has supported 59 startups through programs and investments, with those companies raising a combined $28.3 billion over the last ten years. The company currently operates 4 active startup programs.

Overview

Explore General Motors's investments, startup programs, and corporate open innovation activity

General Motors has deployed more than $900 million in startup investments through General Motors Ventures and partnership programs, strengthening its position as one of the leading innovation-driven corporations globally.

The company currently runs 4 active startup programs supporting 59 startups worldwide across industries such as Ecommerce & Retail, Energy & Environment, Fintech, and Hardware & IoT. Its venture arm General Motors Ventures has invested in over 51 startups.

The corporate-innovation activity is concentrated in Software & Data, Energy & Environment, and Hardware & IoT, categories where General Motors's scale provides outsized leverage to early-stage startups.

Activity breakdown

Where General Motors-associated startups operate

Sector, HQ-city and program-location breakdowns for the startups associated with General Motors. Unlock the full breakdown with StartupBlink Pro.

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Sector, HQ-city, and program-location breakdowns for all 59 startups associated with General Motors are part of StartupBlink Pro.

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Programs & CVC

General Motors Startup Programs and Corporate Venture Capital initiatives

General Motors engages startups through 4 active programs, supporting 59 startups in total based on our database.

AS
Accelerate STEAM Education - The 2025 GM Challenge (with MIT Solve)
Startup Activation · est. 2025
Startup Activation Program
Open innovation challenge run jointly by General Motors and MIT Solve; ventures and social entrepreneurs submit STEAM-education solutions and up to five winners share $250K.
GM
General Motors — Corporate Self
Corporate Venture / Investment
Investment Program
8 startups
General Motors Investment Management
General Motors Investment Management
Corporate Venture / Investment
Investment Program
General Motors Investment Management Corporation is a financial investment advisory firm headquartered in New York, New York. The firm manages 340 accounts totaling an estimated $86.3 Billion
GM
General Motors Ventures
Corporate Venture / Investment
Investment Program
51 startups
GM Ventures
GM Ventures
Corporate Venture / Investment · est. 2016
Investment Program
GM Ventures is an Investment firm.
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List of Startups

Top startups associated with General Motors

General Motors's top 5 associated startups have raised 85% of the $28.3 billion raised in the last ten years across all 59 associated startups, led by Cruise at $20.6 billion. General Motors is associated with 54 active startups and 5 exits. General Motors Ventures supports the largest number of startups, with 51 associated startups.

Disclaimer: This is based on general open web search and prone to mistakes.

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Startups associated with General Motors
StartupSB ScoreIndustryHQ cityLink Type to CorporationLinked via
TuroTuroSB 690Ecommerce & RetailSan FranciscoProgram InvestmentGeneral Motors Ventures
EnergyXEnergyXSB 568Energy & EnvironmentFort LauderdaleDirect InvestmentGeneral Motors — Corporate Self
SilverfortSilverfortSB 530Software & DataTel Aviv-YafoProgram InvestmentGeneral Motors Ventures
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Corporate Startup Activity Index · 2025

Global Corporate Open Innovation Rankings

Explore the top 372 corporations in StartupBlink's Corporate Startup Activity Index. General Motors ranks #166 globally and #68 in the United States. It accounts for 1.6% of the measured corporate startup activity in the Transportation industry and 0.2% of the activity generated by corporations in the United States. Unlock more granular data on each corporation with StartupBlink Pro.

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