The Startup Ecosystem of Serbia

Serbia has 3 cities in the top 1000 and is ranked 14th in Eastern Europe.


Serbia’s startup scene saw an increase in 2023 and jumped 1 spot from the previous year, outranking Thailand.



Regional Ranking

In Eastern Europe

Global Ranking



Startup Ecosystem Overview

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The Serbian IT sector is the country’s most recognizable economical engine of growth; Due to its affordability, Serbia has become a freelancing hub for Western companies. One of the country’s challenges is to get more of its IT talent to take the uncertain path of entrepreneurship with a relative abundance of outsourced tech jobs available.

One milestone for Serbia’s startup ecosystem is the region’s first Centre for the Fourth Industrial Revolution (C4IR), which aims to prioritize developments in biotechnology and the application of artificial intelligence in healthcare. Apart from the industries mentioned above, with access to the European market, Serbian startup ecosystems are already excelling in a number of innovative industries, including Blockchain and Artificial Intelligence. Notably, Agritech has an immense potential for the country, as agriculture covers 65% of the land area. There are some promising examples showcasing the potential of Agritech in Serbia such as Agremo, an app utilizing artificial intelligence and machine learning to monitor crops.

Supported by Google, ecosystem support organizations such as Startit offer entrepreneurs a stable platform for networking and linking startups in smaller cities with funding from Belgrade. Startit was launched by a group of savvy entrepreneurs who have become key players in growing the local ecosystem. We also commend the efforts of Business Incubator Novi Sad in supporting the local ecosystem, as well as initiatives such as Venture an Idea, launched cooperatively by Digital Serbia and USAID.

As for funding, the government supports innovative activities and funds them through Serbia Innovation Fund. Additionally, Serbia Ventures works to incentivize individuals with high net worth to incorporate venture capital funds in Serbia. Another public sector initiative, “Strategy for the Development of Startup Ecosystems of the Republic of Serbia, has the objective of accelerating the Serbian startup ecosystem by identifying and supporting successful startups and integrating entrepreneurship into all levels of education. With such public sector support, and considering the impressive talent in the country, it is likely that new success stories will emerge in the Serbian startup ecosystem. In the future, we hope to see Serbian startups focus more on the international markets and on making their ecosystems more recognizable on a global scale.


Serbia Top Startup Industries

Marketing & Sales icon
Marketing & Sales
#37 worldwide

91 startups

Social & Leisure icon
Social & Leisure
#37 worldwide

29 startups

Software & Data icon
Software & Data
#40 worldwide

18 startups

Ecosystem HealthCheck

Serbia Ecosystem Health Check

The health check tables allow you to look at the performance Serbia has in each of the parameters that are part of StartupBlink's ranking algorithm. There are five tables, corresponding to the three subscores, the subscore analysis and industry ana...

  • Overperformance
  • Performance equal to global ranking
  • Underperformance
ParameterParameter Global rankParameter rank change since 2022ResultContribution to total scoreRank gain / loss due to parameter
Total Score5114.424100%0
Quantity Score3531.56935.46%1
Sample size of startups49-119934.6%3
Sample size of accelerators42-43-5140%0
Sample size of coworking spaces53-1830%0
Community Score30N/A0.0380.86%0


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The Startup Ecosystem in Serbia

In 2023, Serbia register a rise in Marketing & Sales startups. Some of the most notable success stories in this industry are those of , Tenderly.

Global Rank

Serbia is ranked within the top 100 startup ecosystems globally.

Top Industries

Serbia’s startup scene is best represented in Marketing & Sales, Social & Leisure, and in Software & and Data.

Top Cities for Startups in Serbia - Ranked by StartupBlink
StartupBlink ranks the startup ecosystems of 100 countries and 1,000 cities. Download our latest Global Startup Ecosystem Report.
2023 National Rank & Change ▲
2023 National Rank & Change City
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Global Rank & ChangeTotal Score
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Quantity Score
Quality ScoreBusiness Score
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Notable Startups in Serbia
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Hunch startup icon
City Expert startup icon
City Expert


Successful Marketing & Sales startups in Serbia
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Smartocto startup icon
Skylead startup icon

Featured Startup Ecosystems

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