The Startup Ecosystem of Sao Paulo

Sao Paulo has 798 startups in our sample database. This represents about 46% of Brazil’s startups. Sao Paulo is the highest-ranked startup ecosystem in Brazil.

CITY RANKING

While Sao Paulo decreased by 1 spot in its global rank in the Global Startup Ecosystem Index of 2023, its ranking in Brazil remained stable at 1 nationally since 2022.

National Ranking

1st
0
In Brazil

Regional Ranking

1st
0
In South America

Global Ranking

17th
-
1
Worldwide

In Partnership with

Sao Paulo Ecosystem Partner logo

Startups

Sao Paulo Top Startup Industries

Fintech icon
Fintech
#5 worldwide

162 startups

Ecommerce & Retail icon
Ecommerce & Retail
#16 worldwide

96 startups

Transportation icon
Transportation
#21 worldwide

24 startups

Ecosystem HealthCheck

Sao Paulo Ecosystem Health Check

The health check tables allow you to look at the performance Sao Paulo has in each of the parameters that are part of StartupBlink's ranking algorithm. There are five tables, corresponding to the three subscores, the subscore analysis and industry ana...

  • Overperformance
  • Performance equal to global ranking
  • Underperformance

No data found.

ParameterParameter Global rankParameter rank change since 2022ResultContribution to total scoreRank gain / loss due to parameter

ECOSYSTEM

Browse the startup ecosystem database of Sao Paulo

Ecosystem

The Startup Ecosystem in Sao Paulo

Our startup ecosystem map for Sao Paulo includes a sample of 798 tech companies. We have identified as unicorns 12 startups that have passed the USD 1 billion valuations. Contributing to the vitality of this startup ecosystem are the 1 pantheon member entity. Get the Pro account for unrestricted insights on this ecosystem.

Global Rank

Sao Paulo is ranked within the top 20 startup ecosystems globally.

Top Industries

Sao Paulo’s startups excel particularly in Fintech where it ranks 5 and in Ecommerce & Retail, and Transportation. Find out more

Top Cities for Startups in Brazil - Ranked by StartupBlink
StartupBlink ranks the startup ecosystems of 100 countries and 1,000 cities. Download our latest Global Startup Ecosystem Report.
Rows:
2023 National Rank & Change ▲
2023 National Rank & Change City
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Global Rank & ChangeTotal Score
Access subscores for 1000 cities and 100 countries
Quantity Score
Quality ScoreBusiness Score
1st
0
17th
-
1
34.831
00.00
00.00
00.00
2nd
0
140th
+
1
5.029
00.00
00.00
00.00
3rd
0
145th
+
35
4.498
00.00
00.00
00.00
4th
0
187th
+
28
3.241
00.00
00.00
00.00
5th
0
215th
+
25
2.444
00.00
00.00
00.00
6th
0
296th
+
26
1.390
00.00
00.00
00.00
7th
0
452nd
+
16
0.652
00.00
00.00
00.00
8th
0
463rd
+
57
0.581
00.00
00.00
00.00
9th
0
487th
+
82
0.522
00.00
00.00
00.00
10th
0
492nd
+
108
0.517
00.00
00.00
00.00
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Startups

Notable Startups in Sao Paulo
Gupy startup icon
Gupy
Nuvem Shop startup icon
Nuvem Shop
Neon startup icon
Neon

Startups

Successful Fintech startups in Sao Paulo
Neon startup icon
Neon
will bank startup icon
will bank
RecargaPay startup icon
RecargaPay

ECOSYSTEM

Why should you join Sao Paulo's Startup Ecosystem?

Overview

Within Sao Paulo there is an increased attraction for entrepreneurs to set up their startups in industries such as Fintech, Ecommerce & Retail, Transportation. These three industries represent about 35% of the startups represented on the Startup Ecosystem Map of Sao Paulo.

1st

National Rank

1st

Regional Rank

Overview

Sao Paulo is Brazil's 1st best startup ecosystem and is ranked 1st in South America. With a population of 10M+ people, Sao Paulo is ranked 17th in the world. The city has some notable startup success stories including Gupy and its startup ecosystem infrastructure is strengthened by organizations such as Nubank and Regus - Sao Paulo, Regus E-Tower - Funchal.

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