Global Map > Startups > Western Europe > United Kingdom > London > wireWAX
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wireWAX is about making video an intelligent part of the web. Computers just see pixels, they don't get that those pixels make up a picture of your friend, or a product you might be interested in. wireWAX is all about understanding that, both automatically with machine detection and recognition and allowing users to add tags themselves to moving people and objects, within video. The tool is used by thousands of free users on a limited tool with a fully customizable solution reserved for premium users such as the BBC, ITV, Channel 4, Target, GE, Nike, Adidas and many, many more.
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