Prezma enables brands to create content packs - live content aggregation from social media platforms, and to embed it on any type of digital interface including facebook page tabs, websites, mobile and tablet apps. Prezma lets brands to define their business goals and the content is being enriched with new action layers that added to the regular engagement actions. In this way, brand's content is starting to call to action - action that really serves the business goals. Prezma content packs are easily published over 3rd party advertising networks via api's - and content is distributed using crowd-based algorithms.