Deep Forest Media Smart Advertising Platform provides an integrated system for mobile advertisers to truly realize the value of their marketing spend. Our platform integrates with the various mobile ad networks and provides a uniform set of analytics and insights. Our closed loop optimization algorithms use large scale data mining to automatically optimize advertiser spend across the various ad networks for maximum ROI. The framework optimizes results both within and across the various sources of inventory including mobile web, in-app impressions, and RTB exchanges.