Movn is a physical activity management platform that helps individuals and organizations to move more and develop and active lifestyle. With Movn users can set daily movement goals and the app will track activities such as walking, running, cycling and dancing using sensors on their smartphones. No external hardware/wearable required. As users go about their day Movn finds opportunities for them to stay active and recommends contextually relevant things they can do using data from their phone (location, calendar, sensors..) such as take the stairs instead of the elevator at work, walk around while answering a call. Movn has social features that allows users to share their daily progress and support each other through messaging, competition and challenges. With Movn organizations can promote physical activity and measure the impact of their efforts through messaging, charts and reports on the physical activity levels of their communities.