Why did you create VLondonCity? We felt that the other options out there just weren’t doing it for us. They were either too bloated and outdated or pushing some agenda. The amount of free lunches that go on behind the scenes of successful reviews on big sites… You would be surprised at how much grease the wheel gets, lets just say that. We thought we could look at things from the outside and provide a fresh insight and that’s just what we did. The consumers seem to appreciate it too.