We’re changing the way consumers shop for high-design, well-crafted furniture. We’ve built a unique supply chain that eliminates middlemen and unnecessary markups. It enables us to sell high-quality furniture (at times off the same manufacturing lines) for less, and to maintain healthy margins. Our factory relationships also enable unique personalization at prices the mass market can finally afford. Through the innovative use of e-commerce and small footprint retail outlets we have a significant cost advantage over traditional furniture retailers. Think Room & Board design and quality at West Elm (or lower) prices.