SaaS platform used to create online & mobile, interactive guided shopping experiences. Provides a bridge to a retailer that enables them to 'break through' to technically savvy shoppers. iGuiders offers;1) a modular guided shopping soln that is personalized to each user & can be integrated into ads, websites, social media or mobile, and 2) an in-store mobile guided shopping soln that empowers the retailer to take control of the user’s mobile experience (using decision logic & data mapping).