You should be able to walk, run, cycle, swim, ski, go to the gym, participate in a multitude of activities and earn rewards. Take back control of your data from sources including wearables, 3rd party apps, external devices and visits to your local sports/fitness venue, storing it in one secure place. Share it with 3rd parties in the following ways: Rewarded for successful completion of sponsor challenges Reduced cost health services & insurance Shared revenue from anonymised data set sales