Rapt Media (formerly called FlixMaster) is the creative platform for interactive video. Brands like Maybelline and HBO use Rapt Media to make premium interactive videos that delight and engage viewers, convert those viewers into active participants and customers, and deliver a better return on video investment. Our suite of web-based products lets these companies quickly and easily enhance their videos with the click-through power of other web experiences, creating viewer-grabbing and revenue-producing assets for retailers, technology vendors, entertainment companies and others. With drag-and-drop ease, content creators can quickly build cross-platform interactive videos. With one-click publishing, those video experiences can be distributed in ad units, on microsites, within apps or on the social web. Rapt Media then tracks all user interactions, allowing the customer to measure and optimize video performance in real-time.