Augur is an open platform for personalization. Augur boosts conversion rates by finding the optimal design for each user on your web app. When making a content augury (bad pun intended), Augur observes how each of your users behaves across the net and mixes the rich data with how a user is behaving on your app. - - - Facebook is sticky because they show each of us relevant content. They show me content I care about, and they show you content you care about. Facebook has figured out personalization technology; they know what content to match to each user. As a result, each user has a custom experience. If you and I were to sign onto Amazon.com right now, we'd both get a custom experience. The same goes with Google searches. We believe the rest of the web will personalize to each user. Right now, there are no good tools to do this. Augur customizes web apps to each visitor. We're making personalization technology usually reserved for the tech elites, available to everyone else.