
Book&ME
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Location: Tel Aviv-Yafo, Israel
Industry: Mobile
Stage: Just launched
Book&ME combines a physical book that contains a story with adding visual content through the use of a downloaded mobile app.
As a ‘coloring book’ with photos it is a hybrid product with the benefits of identification process and following a narrative.
Parents and children gain creative activity a storytelling experience.
The design has easy guidance reference from the book to the app, and then to assemble the stickers in the book.
Book&ME fills a gap in print-publishing challenges by engaging the digitally aware customer providing the bookshelf with a product that crosses the common boundaries. Currently, There is no such a product that exist in the market. It could be tailored to the verity a specific need of such tours through engagement with works of art installations, architecture, as well as educational sectors.
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