Baidu Financial Services Group (Baidu Finance) was formed by integrating all of the internet giant's financial businesses and is headed by Zhu Guang. Baidu Finance provides a variety of services, including consumer finance, financial management, e-wallet payment, internet banking as well as insurance. Baidu Finance has seven strategic focus when it comes to the development of fintech, including identification, big data risk control, smart investment consulting, intelligent customer service, financial cloud services and blockchain. It strives to incorporate fintech such as AI into the financial industry in order to promote the concept of inclusive finance.