Global Map > Startups > North America > United States > Ann Arbor > HealPay
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The venture came together after co-founder Lancelot Carlson, who had been consulting for a collection agency, started to talk with Bzovi, who had previously worked in advertising technology — where he said he became “enthralled” with ad server technology — about the possibilities of online bill payment. Struck by how behavioral targeting can yield higher click-through and conversation rates, they decided to see if the same techniques would work with billing – and even debt collection.
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