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Sao Paulo Startup Ecosystem Overview

City Ranking
National Ranking
1st
0
in Brazil
Regional Ranking
1st
0
in South America
Global Ranking
20th
-
2
worldwide

top industries
Fintech icon
Fintech
#6 worldwide
Ecommerce & Retail icon
Ecommerce & Retail
#19 worldwide
Transportation icon
Transportation
#19 worldwide

notable startups
startup iconGupy
startup iconRico.com.vc
startup iconRemessa Online

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ecosystem description

The Startup Ecosystem of Sao Paulo is ranked at number 20 globally, and shows a negative momentum decreasing -2 spots since 2020. Sao Paulo also ranks at number 1 in Brazil, and 1 in South America.

Sao Paulo is an ideal place to locate for Fintech, Ecommerce & Retail and Transportation startups. As the most popular industries in Sao Paulo, there is a sample of 118 Fintech startups in Sao Paulo, 97 Ecommerce & Retail startups in Sao Paulo, and 52 Transportation startups in Sao Paulo, on the StartupBlink Map.

On the StartupBlink Global Startup Ecosystem Map there is also a sample of 403 startups in Sao Paulo, 1 accelerators in Sao Paulo, 20 coworking spaces in Sao Paulo, no organizations in Sao Paulo and 1 leaders in Sao Paulo.

Sao Paulo Startups

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Coworking
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Gupy is a recruitment and selection platform that uses artificial intelligence to improve it's speed and precision. Read more
Rico.com.vc is an online investment platform that offers financial products in an unbiased way. Read more
Remittance Online has made international transfers simple, fast and cost-effective for you and your business. Read more
Acordo Certo provides a digital platform for negotiating debts. Read more
Onde Ficar created a lightweight digital marketing tool for hotels. This tool facilitates the process for hotels to put room inventory online and market through traditional web and social media channels. More than half the world’s hotels are offline (~2,000,000). The reason these hotels are not online is that the barriers to entry are staggering; $50,000+ in start-up costs and 10%+ of transactional fees are typical of current property management systems (PMS) / GDS connections in the market today. Based on these figures, Onde Ficar believes there is a total addressable market of $25Billion annually or about $6,000 per hotel. This is a fraction of what a hotel would pay currently to put its rooms online and market them to travelers. For no upfront, $25/mo, 1% of sales, and a yearly contract, we give the tools to hotels to build a web presence online, manage and publish its own inventory in real-time. We take the guesswork out of their operations. Read more
Neon is a leading digital bank in Brazil. Read more
Zenklub is the leading mental and emotional wellbeing platform in Brazil Read more
Nuvem Shop is an end-to-end, cloud hosted, e-commerce solution for retailers in Brazil. We help SMBs to develop their online business providing a robust e-commerce platform, fully integrated with local payment gateways, shipping solutions and marketing tools. Each store has a unique design and style, and each company is able to modify it to their own taste. We are based in São Paulo and Buenos Aires. Read more
FOXBIT is a brazilian bitcoin exchange. Read more
FinanZero is an online marketplace that simplifies the way to apply for credit in Brazil. Read more
Datto is an innovative provider of comprehensive backup, recovery and business continuity solutions used by thousands of managed service providers worldwide. The company provides business continuity solutions to secure the essential business data for thousands of companies around the world. Read more
We help SMBs save time. SMB's with long sales cycles, need to manage their sales processes to grow. However, they usually do it manually or using non-effective tools (like spreadsheets and annotations). Why this occurs? Because there is a gap in the market, between softwares that are hard to understand or too basic and also don't offer detailed analysis of the team and the sales performance. For these reasons, they end up using no tool and having a weak sales process that holds back the business growth. This impacts all the economy. Agendor was created to fill this gap. Anyone can understand Agendor from day one and managers can get detailed information about their sales process. To make this happen, we offer software and quality content to help SMB's succeed. Read more
GuiaBolso is a personal finance platform that empowers people to take control of financial well-being. Read more
Youse Segurosis an online insurance sales platform of Caixa Seguradora, a company that takes care of the life and assets. Read more
Pagar.me is the easiest way to receive payments online in Brazil. We manage your merchant account affiliation, antifraud, gateway, bankslips and conciliation. We have a nice RESTFul API and an awesome Dashboard. Read more
Geru is a simple, fast, fair, and cost-effective online loan platform that connects borrowers and investors. Read more
Qipu is a single MEI application that enables its users to send electronic receipts, receive warnings, and more. Read more
Magnetis offers digital solutions for individuals to build long-term investment plans. Read more
Recurring Billing, Smart Checkout, Subscription Billing, Dashboard. Read more
Iugu offers all the necessary infrastructure to operate payments and reduce existing bureaucracy in Brazil. Our solutions are facilitators for building new business in our country. Our dashboard allows you to measure how much your startup is growing by week and month, how much churn and the average revenue by customer. Our simple API and triggers allows fast, almost plug-n-play deploy for anyone in need of a payment solution. Our mobile solution allows any app to integrate payments, white label or not, with complete API to manage the payments, whether you are a SaaS, e-commerce, mobile application or marketplace. We are also an exception in Latin America because we contribute to the OpenSource community. Our repository has solutions ranging from deployment bots to fiscal documents which aim to boost local businesses development. See more at http://github.com/iugu Read more
Worldpackers lets you travel the world exchanging your skills for accommodation. Hosts receive enthusiastic people helping them out for free, and travelers use their talents to travel and learn languages. Starting with hostels and young language learners, Worldpackers is a win-win marketplace reuniting the travel community and affiliates. You don't need to be rich to have real travel experiences. We started with 280 hostels in 85 countries where you exchange some hours of an easy work for accommodation. We got almost 2,600 sign ups (in a very boring form) and 22 people are already traveling. The traveler, instead of paying hundreds of dollars in hotels or Airbnb, pays us U$150 and have hundreds of opportunities worldwide Worldpackers will be the improved combination of Couchsurfing + AirBnB + services = people will travel using their skills, matching with the needs of the host. Every house is a potential host and every human is a potential traveler.  Read more
Alternative Online Lending, FinTech, online credit Read more
Superdigital is a digital billing platform that allows people to pay bills online. Read more
Arquivei provides a database of legal documents issued in Brazil. Read more
Trybe is a modern school for dedicated and studious people who focused on digital professions. Read more
Sallve is a beauty D2C brand that is revolutionizing the cosmetics space in Brazil. Read more
BLU365 offers an easy, intuitive, and digital trading platform where Brazilians can negotiate their debts. Read more
Xerpa uses technology to simplify and modernize HR processes for Brazilian companies and their employees. Read more
Trampos.co is an online platform that enables its users to search for jobs in communication, internet, and IT. Read more
Biva operates as financial platform that provides a peer-to-peer lending. Read more
Celcoin is the application that turns your phone into a smartphone Read more
Emcasa is a tech company that redefined the way people buy & sell Real Estate in Latin America by leveraging tech & data analytics. Read more
InstaCarro is a car buying and selling service in Brazil that offers a possibility of selling cars in up to one hour. Read more
ProprietarioDireto is a social marketplace to the real estate market in Brazil. We connect buyers and sellers directly and allow them to explore their social connections to find good real estate deals opportunities.  Read more
Intelipost is an enterprise SaaS for logistics that allows shippers to lower costs, improve control, and achieve better results. Read more
D4Sign is an electronic document signature platform that ensures the integrity and authenticity of electronic signatures. Read more
Insider is a clothing brand focused on delivering the best underwear products, excellent customer experience, and a fun approach to menswear Read more
Goomer is a digital platform for restaurant operations, best known for its self-ordering kiosks and tabletop tablets. Read more
Repassa is an online platform where people can buy and sell clothes. Read more
FolhaCerta solves all the labor routines by the mobile platform in a simple and complete form. Read more
Noverde provides personal loan services in Brazil. Read more
Gama Academy, a digital skills micro-college for fast learners. We teach coding, design, growth, sales with +90% job placement rate. Read more
Sonoma is Brazil's premiere curated sales site for wine and gastronomy. Brazil is a young but booming market for wine and gourmet foods. Unfortunately, supermarkets and e-retailers offer little information and no curation. Sonoma's team, composed of some of the best sommeliers in the country, source from over 200 different vineyards and importers and present hard to find products at extremely attractive prices. Our team of journalists break down wine and food in a friendly and easy to understand manner. Read more
Olook is a women´s fashion e-commerce destination featuring its private label line of women´s clothing, shoes, handbags and acsessories as well as other third party brands that we believe deliver exceptional value to our customers. At olook, we also believe that shopping online should be just as enjoyable as shopping offline and, as a result, are focused on delivering a best-in-class experience to our fast growing base of loyal customers. Read more
Digital account for micro and small businesses in Brazil Read more
TradersClub is the first independent and colaborative platform for investors, assets and brokers. Read more
Showing148out of 400

Top Cities for Startups in Brazil Ranked by StartupBlink

StartupBlink ranks the startup ecosystems of 100 countries and 1,000 cities. Download our latest Global Ecosystem Report.
Rows per page:
2021 National Rank & Change ▲
2021 National Rank & Change City
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Global Rank & ChangeTotal ScoreQuantity ScoreQuality ScoreBusiness Score
1st
0
20th
-
2
17.642
2.63
12.72
2.29
2nd
+
2
144th
+
39
4.053
0.36
1.40
2.29
3rd
-
1
148th
-
55
4.003
0.60
1.12
2.29
4th
-
1
154th
-
53
3.763
0.52
0.96
2.29
5th
0
188th
+
12
2.538
0.33
0.45
1.77
6th
0
270th
-
43
1.164
0.23
0.12
0.81
7th
+
1
339th
-
3
0.725
0.18
0.04
0.50
8th
-
1
377th
-
71
0.616
0.12
0.07
0.43
9th
+
1
426th
-
55
0.489
0.08
0.07
0.34
10th
+
5
444th
+
113
0.453
0.08
0.06
0.32
Rows per page:
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