The Startup Ecosystem of Jordan

Jordan has 1 city in the top 1000 and is one of Middle East’s best countries for setting up a startup.


Since 2023, Jordan lost 2 spots in the Global Startup Ecosystem Index, having now positioned itself as 68th worldwide.



Regional Ranking

In Middle East

Global Ranking


In Partnership with

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Startup Ecosystem Overview

aerial view of city buildings during daytime
Jordan prides itself on a high level of entrepreneurial activity. The country has nurtured several successful startups, such as Arabia Weather, Abjjad, and the promising enterprises of MonoJo, Mawdoo3, and Tamatem. These successes are in part due to multiple incubators, accelerators, and investment programs available.

For instance, Jordan is home to Oasis500, Innovative Jordan, and the Innovative Startups Fund Project from the World Bank, all working to facilitate startup and small business registration processes, celebrate local innovators, and encourage Arab and foreign investors to pour capital into Jordan’s startup ecosystem. The capital city of Amman hosts the Jordan Startup Expo, which is participated in by startups, private sector organizations, government representatives, and other ecosystem stakeholders. The country is also enjoying the presence of a talented team from Response Innovation Labs and their ongoing support of local entrepreneurs. Despite this massive startup support network, entrepreneurs are discouraged by high tax rates and investment barriers. However, the public sector has been active in reducing the red tape and enacting laws to promote investment. In this respect, the country has VC companies like Propeller Inc., Al Arabi Investment Group Co., Amwal Invest PLC, and AdamTec that help startups scale.

Political stability and a strategic location are great assets for Jordan. The country’s main challenge will be to make its most ambitious and talented entrepreneurs stay and develop their startups in Jordan. With the active support of the government, the startup scene can flourish in the coming years and produce more success stories.


Jordan Top Startup Industries

Social & Leisure icon
Social & Leisure
#56 worldwide

17 startups

Ecommerce & Retail icon
Ecommerce & Retail
#60 worldwide

13 startups

Fintech icon
#67 worldwide

9 startups

Ecosystem HealthCheck

Jordan Ecosystem Health Check

The health check tables allow you to look at the performance Jordan has in each of the parameters that are part of StartupBlink's ranking algorithm. There are five tables, corresponding to the three subscores, the subscore analysis and industry ana...

  • Overperformance
  • Performance equal to global ranking
  • Underperformance
ParameterParameter Global rankParameter rank change since 2022ResultContribution to total scoreRank gain / loss due to parameter
Total Score68-21.567100%0
Quantity Score6800.35822.87%-1
Sample size of startups67-15811.02%-3
Sample size of accelerators75-811042.28%0
Sample size of coworking spaces80-813217.18%0
Community Score70N/A0.021.25%0


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The Startup Ecosystem in Jordan

In 2023, Jordan register a rise in Social & Leisure startups. Some of the most notable success stories in this industry are those of , WebTeb.

Global Rank

Jordan is ranked within the top 100 startup ecosystems globally.

Top Industries

Jordan’s startup scene is best represented in Social & Leisure, Ecommerce & Retail, and in and Fintech.

Top Cities for Startups in Jordan - Ranked by StartupBlink
StartupBlink ranks the startup ecosystems of 100 countries and 1,000 cities. Download our latest Global Startup Ecosystem Report.
2023 National Rank & Change ▲
2023 National Rank & Change City
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Global Rank & ChangeTotal Score
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Quantity Score
Quality ScoreBusiness Score
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Notable Startups in Jordan
WebTeb startup icon
HyperPay startup icon
MSPharma startup icon


Successful Social & Leisure startups in Jordan
abjjad startup icon
Foodlve startup icon
Viavii startup icon

Featured Startup Ecosystems

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