{"id":2780,"date":"2018-12-21T08:57:00","date_gmt":"2018-12-21T08:57:00","guid":{"rendered":"https:\/\/www.startupblink.com\/blog\/?p=2780"},"modified":"2020-11-19T09:07:06","modified_gmt":"2020-11-19T09:07:06","slug":"how-to-pitch-your-hardware-and-iot-startup","status":"publish","type":"post","link":"https:\/\/www.startupblink.com\/blog\/how-to-pitch-your-hardware-and-iot-startup\/","title":{"rendered":"How to Pitch Your Hardware and IoT Startup?"},"content":{"rendered":"\n
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Pitching is a skill that all startups must master. The success of a startup is highly dependent on the pitching and storytelling ability of its founders. Being able to explain your product and company with a good presentation pitch is a critical aspect of fund raising for startups. While pitching is required for all types of startups, it is an absolute must for hardware and IoT startup founders. Hardware and IoT startups can be more difficult than software startups since they need more resources, time, and effort, therefore pitching plays a more crucial role.<\/p>\n\n\n\n\n\n\n\n

Hardware and IoT startups may get fewer opportunities to pitch a deck as compared to software startups that have more events geared for them. Founders and entrepreneurs may need to pitch their product not just in front of VCs, investors, and banks, but also to their prospective clients and team members, co-founders, and even to their friends and family. For hardware and IoT startups, where products can be more complicated and industry or niche specific, founders need to master the art of pitching so they are able to convey their products in a way that is easily understood. <\/p>\n\n\n\n

StartupBlink hosts a monthly Hardware Startup <\/a>Pitching <\/a>online event to provide a platform for you to pitch your hardware and IoT startup, get advice from world-class hardware experts and the opportunity to be featured on our top-rated blog, newsletter and social media channels. This event is provided in partnership with the ANSYS Startup Program<\/a>. ANSYS is the leading provider of engineering simulation software and offers eligible startups access to a suite of engineering simulation tools at a heavily discounted price through their Startup Program<\/a>. Register for our pitching event here<\/a>, and selected hardware startups will get a chance to pitch in front of a global audience.<\/p>\n\n\n\n

In this article, we will summarize how to pitch your hardware and IoT startup and offer a few pointers on creating an ideal pitch.<\/p>\n\n\n\n

Mastering the art of Pitching your Hardware and IoT Startup<\/h1>\n\n\n\n

Hardware and IoT startup pitching may seem like rocket science but it\u2019s fairly simple. Follow the steps mentioned below to become a master presenter.<\/p>\n\n\n\n

Practice pitching regularly. Join pitching events: <\/strong>Practice, practice, and more practice.<\/em> As a founder, you must constantly be on the lookout for hardware and IoT pitching events so that you get more opportunities to participate and practice. This helps to improve your pitching skills, provide proof of concept, and gather instant feedback from the audience.<\/p>\n\n\n\n

Pitching in a wide range of events helps increase your chances of getting an investor, in addition to the opportunity to potentially win a pitching contest and gain possible monetary benefits. It can also get you more media exposure and free publicity that will attract prospective clients. As a hardware and IoT startup founder, every bit of exposure for your product counts. Spreading the word about your startup in the industry can help boost your startup immediately. And if your hardware project is at an early stage, sharing your idea may help you find co-founders and mentors apart from investors and clients.<\/p>\n\n\n\n

Create a clear concise pitch:<\/strong> Putting together a pitch that is easily understood by your audience is the the key to success. Most hardware and IoT startup founders fail to highlight the problem and the solution they are providing. Since hardware products can at times be technical and complicated, creating a simple problem statement and explaining your product as a solution can help. If there are similar products in the market offering the same solution, highlighting your competitive advantage is important.<\/p>\n\n\n\n

Here are some questions to think about when creating a pitch:<\/p>\n\n\n\n