{"id":1523,"date":"2017-09-21T03:13:11","date_gmt":"2017-09-21T03:13:11","guid":{"rendered":"https:\/\/www.startupblink.com\/blog\/?p=1523"},"modified":"2025-03-26T08:07:26","modified_gmt":"2025-03-26T08:07:26","slug":"market-hardware-startup","status":"publish","type":"post","link":"https:\/\/www.startupblink.com\/blog\/market-hardware-startup\/","title":{"rendered":"How to Market Your Hardware Startup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1523\" class=\"elementor elementor-1523\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24189dbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24189dbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2811fe\" data-id=\"f2811fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f21c039 elementor-widget elementor-widget-text-editor\" data-id=\"f21c039\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Many entrepreneurs start the process of marketing their startup long after launch and then wonder why they\u2019re struggling. The success of your startup depends not only on your product quality, but also on how many people know about it.<\/p><p style=\"text-align: justify;\">If you\u2019re looking for the best results, it&#8217;s important to put in as much time marketing your startup as you do building it. The more awareness you generate about your product, the easier it will be to connect with audiences when you\u2019re ready to ship. In this article, we discuss the key strategies that you can use to market your hardware startup:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b3574 elementor-widget elementor-widget-heading\" data-id=\"53b3574\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Build A Great Product <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0622e31 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0622e31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">This sounds like generic advice, but it\u2019s one of the most crucial ingredients of a successful marketing plan. Why? Because marketing a great product is simple. The better your product is, the more people will love, the more they will stick with it, and the more they will recommend it.<\/p><p style=\"text-align: justify;\">Note that building a great product isn\u2019t easy and there\u2019s no set formula to it. You have to build several iterations of your product and constantly keep testing and improving it. One of the tools you can use to build virtual prototypes is engineering software simulation.<\/p><p style=\"text-align: justify;\">Designing and testing physical prototypes can be expensive and time consuming, but engineering simulation software can help you design your product virtually while testing it in real world conditions much quicker and for less of an investment. For startups working on industrial Hardware or IoT devices, leveraging edge computing solutions like <a href=\"https:\/\/lp.startupblink.com\/siemens-solid-edge\/?utm_campaign=blog&amp;utm_medium=blog&amp;utm_source=blog\">Siemens Solid Edge<\/a> can streamline development and testing. It allows real-time data processing and integration with industrial ecosystems, making your product more appealing to customers.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ca278 elementor-widget elementor-widget-image\" data-id=\"55ca278\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-30245\" alt=\"\" srcset=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-1024x683.jpg 1024w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-300x200.jpg 300w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-150x100.jpg 150w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-768x512.jpg 768w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-1536x1025.jpg 1536w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-2048x1366.jpg 2048w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/thisisengineering-32PpagSzeGs-unsplash-45x30.jpg 45w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5983e elementor-widget elementor-widget-heading\" data-id=\"ef5983e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Pitch Tech Reporters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545b8b2 elementor-widget elementor-widget-text-editor\" data-id=\"545b8b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Getting your startup covered by coveted tech blogs, websites, and magazines is a great way to build initial momentum for your startup. It gives you validation you can show to customers &#8211; if a reporter at a top-notch publication thinks your product is worth writing about, potential buyers could think it is worth investing in.<\/p><p style=\"text-align: justify;\">There are some ground rules to pitching the press, though. Most of them you\u2019re already aware of, but let&#8217;s quickly recap:<\/p><ul><li style=\"text-align: justify;\">Find reporters in your niche and closely follow topics they are interested in covering.<\/li><li style=\"text-align: justify;\">In your pitch, talk about why they should cover your product (innovation factor, problems it helps solve) rather than giving them a list of product features.<\/li><li style=\"text-align: justify;\">Think of a unique story angle. Instead of merely telling them your product\u2019s features, give them a compelling story of how your product makes a difference to the world.<\/li><li style=\"text-align: justify;\">Provide a few interesting quotes, images, and bios. Make it brief yet noteworthy.<\/li><\/ul><p style=\"text-align: justify;\">We\u2019ve covered how startups can pitch tech reporters in a previous article. If you feel like your pitch is ready, head over to the Reporters tab!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4afbb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4afbb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf158e6\" data-id=\"bf158e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7899ee8 elementor-widget elementor-widget-heading\" data-id=\"7899ee8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Get Feedback<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c6e16e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c6e16e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282c9e4\" data-id=\"282c9e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d142c elementor-widget elementor-widget-text-editor\" data-id=\"e0d142c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Once you develop a prototype, reach out to a few potential customers and get them to try out your product. Feedback is essential at all stages &#8212; while making your product and after you\u2019ve released it. Take note of initial feedback on what you can improve and then make the appropriate changes to your prototype and retest.<\/p><p style=\"text-align: justify;\">Getting initial feedback is one of the most crucial steps in marketing your hardware startup. After all, you don&#8217;t want to end up with a product nobody wants, right?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996d649 elementor-widget elementor-widget-image\" data-id=\"996d649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-30263\" alt=\"\" srcset=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg 1024w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-300x200.jpg 300w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-150x100.jpg 150w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-768x512.jpg 768w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-1536x1024.jpg 1536w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-2048x1365.jpg 2048w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/john-schnobrich-FlPc9_VocJ4-unsplash-45x30.jpg 45w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab3d03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ab3d03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f575a9\" data-id=\"3f575a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0994dd elementor-widget elementor-widget-heading\" data-id=\"a0994dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Market To A Specific Niche<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f97159f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f97159f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a41153\" data-id=\"5a41153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef7e85a elementor-widget elementor-widget-text-editor\" data-id=\"ef7e85a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">You may have heard over and over how important it is to develop a niche, but isn\u2019t it tempting to just develop a product for \u201ceveryone?\u201d.<\/p><p style=\"text-align: justify;\">For instance, hardware companies such as GoPro and Nest have carved a niche for themselves by developing cameras for adventure sports and by creating a smart thermostat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0105e53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0105e53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c893905\" data-id=\"c893905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f49f211 elementor-widget elementor-widget-heading\" data-id=\"f49f211\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Use Social Media and Content Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee7bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee7bae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8a402b\" data-id=\"c8a402b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35881a3 elementor-widget elementor-widget-text-editor\" data-id=\"35881a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">While these may be seen as better sources of marketing software products, they can be used to market hardware products all the same. It\u2019s smart to start marketing your product using content marketing even if you don\u2019t yet have a completed product.<\/p><p style=\"text-align: justify;\">Why? Because this helps you build a loyal list of followers you can market to when your product is ready to ship. Start a blog that tracks the progress of your product, or covers innovations in your niche. Slowly but surely, you will attract readers interested in your content. Same goes for social media. Engage your followers with interesting links to hardware projects, track conversations in your niche and chime in with your own views.<\/p><p style=\"text-align: justify;\">Building a following through content may take time, but the rewards keep coming in long after you\u2019ve started doing the work.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae655d elementor-widget elementor-widget-image\" data-id=\"8ae655d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-1024x575.jpg\" class=\"attachment-large size-large wp-image-30251\" alt=\"\" srcset=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-1024x575.jpg 1024w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-300x168.jpg 300w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-150x84.jpg 150w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-768x431.jpg 768w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-1536x862.jpg 1536w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-2048x1150.jpg 2048w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/dole777-EQSPI11rf68-unsplash-45x25.jpg 45w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-586b688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"586b688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fb7e8e\" data-id=\"0fb7e8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a23206 elementor-widget elementor-widget-heading\" data-id=\"6a23206\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Build an Email List<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69f2749 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69f2749\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d70db4\" data-id=\"1d70db4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5011c47 elementor-widget elementor-widget-text-editor\" data-id=\"5011c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Expanding your blog and marketing on social media are only two places where you can build an email list, but there are many more.<\/p><p style=\"text-align: justify;\">Other ways you can build an email list include putting up a landing page, using welcome mats and hello bars on your website homepage, offering free content such as e-books, whitepapers, webinars, etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8910c9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8910c9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95049a8\" data-id=\"95049a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d2fec elementor-widget elementor-widget-heading\" data-id=\"10d2fec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Test Demand with Pre-Orders\/Crowdfunding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4880926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4880926\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03b6a33\" data-id=\"03b6a33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39662ca elementor-widget elementor-widget-text-editor\" data-id=\"39662ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Crowdfunding is a great way to validate your product and see if there is any demand for it. If there is, then the amount you collect is just the icing on the cake.<\/p><p style=\"text-align: justify;\">There are various crowdfunding platforms you can put your startup on, the most popular ones being IndieGogo and Kickstarter. If you\u2019d rather not use any of these, you can also offer pre-orders on your own website. Before you go publishing your project, be sure to read up on how to host a successful crowdfunding campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-799d830 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"799d830\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b2e41\" data-id=\"21b2e41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38a2cca elementor-widget elementor-widget-heading\" data-id=\"38a2cca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Set Up An Affiliate Program<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfbe374 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfbe374\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3733ef4\" data-id=\"3733ef4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-962dadc elementor-widget elementor-widget-text-editor\" data-id=\"962dadc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Affiliate programs are a win-win for both the company and affiliates. It works like this: the affiliate markets your product on their website\/blog, and sends traffic to your product. If site visitors end up buying the product, the affiliate gets a commission.<\/p><p style=\"text-align: justify;\">You can reach out to bloggers in your niche and send them your product for testing. If they find it interesting, offer to make them a part of your affiliate program. There are various affiliate platforms that you can use to set this up such as <a href=\"https:\/\/www.shareasale.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shareasale.com<\/a>, <a href=\"https:\/\/www.cake.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cake.com<\/a> and <a href=\"https:\/\/www.cj.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cj.com<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca88c48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca88c48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb52cf9\" data-id=\"fb52cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ad651 elementor-widget elementor-widget-heading\" data-id=\"f2ad651\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Make It Easier For People To Get The Product<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7598ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7598ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be844d3\" data-id=\"be844d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392a18e elementor-widget elementor-widget-text-editor\" data-id=\"392a18e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Unlike software that you can simply pay for and download, hardware products need specific sales and distribution channels. The better your distribution, the easier it will be for people to order. The easier it is for people to order, the more likely that they will buy your product.<\/p><p style=\"text-align: justify;\">Invest some time in setting up efficient distribution channels for your product. The best way to sell your product is listing it on Amazon. You can also set up other drop shipping channels. Drop shipping channels are similar to affiliates, except that instead of sending traffic to your product, drop shippers actively sell your product on their website. You can call them third-party sellers. Once they get an order, it is you who delivers the product to the customer. So while you\u2019re the one actually delivering the product, the drop shipper is another way for you to sell it.\u00a0 Think of drop shipping as an additional channel to sell your product, just like retailers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcbf287 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcbf287\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-591508a\" data-id=\"591508a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc14652 elementor-widget elementor-widget-heading\" data-id=\"bc14652\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Research Your Prospects Well<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f63e94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f63e94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-862e321\" data-id=\"862e321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da712c5 elementor-widget elementor-widget-text-editor\" data-id=\"da712c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">As with any product, it is imperative to research your audience before you sell to them. This becomes even more important if you&#8217;re a B2B hardware startup.<\/p><p style=\"text-align: justify;\">Identity prospects in your niche, figure out how you can pitch your product in an appealing way, and then close the sale. There are various tools you can use to find prospects, such as LinkedIn, Twitter, industry publications, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a929c41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a929c41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55a141\" data-id=\"e55a141\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1989c4a elementor-widget elementor-widget-heading\" data-id=\"1989c4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Reach Out to Influencers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58b0c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58b0c62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a1613\" data-id=\"67a1613\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6094e18 elementor-widget elementor-widget-text-editor\" data-id=\"6094e18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Influencer marketing is a great way to get in front of your target audience and convince them to buy your product.<\/p><p style=\"text-align: justify;\">You can use tools such as BuzzSumo to find influencers in your niche and then pitch them. Some influencers may be glad to try your product and give you a review in return, while others may offer promotion in return for compensation.<\/p><p style=\"text-align: justify;\">We hope this article provides you with enough ideas to market your product. Let us know your favorite marketing methods in the comments below!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ac5c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ac5c67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41a21c3\" data-id=\"41a21c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c74511 elementor-widget elementor-widget-image\" data-id=\"3c74511\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-30269\" alt=\"\" srcset=\"https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-1024x683.jpg 1024w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-300x200.jpg 300w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-150x100.jpg 150w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-768x512.jpg 768w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-1536x1024.jpg 1536w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-2048x1365.jpg 2048w, https:\/\/www.startupblink.com\/blog\/wp-content\/uploads\/2017\/09\/jp-valery-rotjdG7VBzw-unsplash-45x30.jpg 45w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Many entrepreneurs start the process of marketing their startup long after launch and then wonder why they\u2019re struggling. The success of your startup depends not only on your product quality, but also on how many people know about it. If you\u2019re looking for the best results, it&#8217;s important to put in as much time marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market Your Hardware Startup | StartupBlink<\/title>\n<meta name=\"description\" content=\"Learn now how to market your hardware startup. How to build a marketing plan to bring you sales and exposure, for any hardware startup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupblink.com\/blog\/market-hardware-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market Your Hardware Startup | StartupBlink\" \/>\n<meta property=\"og:description\" content=\"Learn now how to market your hardware startup. 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