Since the modern market is saturated with all sorts of different brands, it is quite a challenge to stand out and achieve the authenticity needed for enticing new customers. Fortunately, there are numerous branding techniques, both traditional and innovative, which are designed to help you overcome obstacles related to your brand recognition when properly combined.
In this article, we will explore some of these branding tactics and provide you with an insight into how they can help you advance your business, gain more popularity and a significant increase in profits.
Traditional branding techniques
Although we live in a world where everyone is used to texting and emailing, traditional business cards still remain relevant. A well-designed business card which features contact information, your company’s logo and a concise description of your business is the easiest way to visually represent what your company offers.
In addition, handing out business cards to people represents a more personal way of promoting your business and making a good first impression, compared to the TV ads for instance, which are designed to target large audiences without any personal touch. A person who received your business card will more likely contact you than some of your competitors that they’ve found out about on the internet.
Custom branding irons
Having a custom branding iron will help you to literally make your mark on a variety of different materials, including plastic, wood, leather, and many others with your company’s logo. Custom branding irons are easy to use, inexpensive, and there are two different types that you can choose from – manual and electric brands.
Manual or fire-heated brands are the more traditional type of iron, and they are great for people who haven’t used branding irons before. However, they might be dangerous if not used correctly. On the other hand, modern electric brands are significantly more reliable and they can be both hot and cold, unlike the manual ones, which require heating.
Regardless of the type of industry your company falls under, practically every business can benefit from using a well-designed custom branding iron.
Signs are one of the most creative ways to draw your customers’ attention to your brand. They can be designed any way you want, they can include your logo and any news about your business, such as discounts or promotions, and they come in two different types – ground-mounted and building-mounted.
Signage is not only convenient but also cost efficient – according to numerous surveys, 50 percent of customers have discovered a certain business by seeing its sign.
Modern branding techniques
Social media platforms
Nowadays, due to an incredible increase in the number of social media users, social media platforms such as Facebook or Instagram have become an invaluable way for advertising your business. This kind of digital marketing can help you raise your brand awareness and build a good reputation, by giving you a chance to interact with a broad audience.
Furthermore, social media marketing will help you improve your rankings on search engines – according to the report by Social Media Examiner, more than 50 percent of companies who have been using social media platforms as a part of their marketing strategy has seen a significant increase in their traffic and rankings.
Listing on local internet directories
This is one of the easiest and most successful ways to gain some exposure. Listing your business on local internet directories will enable you to reach your prospects, achieve greater visibility in local searches, improve your brand, and provide any information about your business in a detailed way.
Sending out email blasts
Email marketing ensures a high ROI, so it is considered to be one of the most effective branding strategies to invest in. Compared to some other techniques, it is inexpensive, scalable, and it targets your audience more precisely based on their age, gender, lead status, demographics and other factors.
Moreover, it provides you with incredibly accurate metrics which can allow you to target your customers’ interests more effectively.
To sum up, each one of the aforementioned branding techniques has its own advantages. However, when combining two or more of them, your chances of success are guaranteed to increase significantly.