Online retail index, wyshop, is the first shopping directory of its kind, allowing consumers to locate any brand, boutique or mall in real time and online. Essentially wyshop saves consumers time and money whilst enhancing the commerciality of any fashion store. Theoretically wyshop proposes to be the answer to a consumer gap in internet shopping whilst bridging the hole in retail resources. From a consumer perspective, wyshop is the answer to endless shop searches on Google, limited lists by editorial publications and out of date directories by website crawlers. From a commercial perspective, wyshop is a way to seamlessly connect brick and mortar with online.