Wise.io, Inc. provides applications spanning the entire customer lifecycle that apply the power of machine learning to help companies optimize how they acquire, monetize, and retain customers. By connecting directly to SaaS-based data sources that companies already use (such as Zendesk and Pardot), accurate and bespoke machine learning predictions are easily consumed by the business user with a low-friction, self-service on-boarding. The company was founded by leading experts in astrophysics, statistics, computer science, and machine learning as well as business executives who built innovative and disruptive businesses that brought advanced analytics to the enterprise software market. Wise.io’s solutions are running in production at companies that range from Silicon Valley startups to the largest Fortune 500 corporations. Wise.io is based in Berkeley, California and backed by Voyager Capital.