tvib collects comprehensive data around tv. Our 'watchaholic' servers monitor tv stations 24/7 and detect which ad is airing in realtime. We know the exact ad airing times and enrich our data with media prices, tv program information and audience data.
To increase the ad impact, we trigger parallel online marketing campaigns, synchronize display and search engine advertisement. This helps tv advertisers and their media agencies to monetize the second screen: they can target tv viewers who are online in parallel in realtime and catch the valuable tv-triggered online traffic. Or highjack their competitors tv campaigns by counteracting online whenever a competitor's ad runs.
Our tv analytics make the RoI of a tv campaign on online traffic transparent: we measure the traffic each tv ad drives to the company's website or app, and which station, part of day or program works best and thereby help to optimize the media spendings.
All data is made available through our versatile tv data API.