truQ is a match-maker for insurance products. We help shoppers select insurers (and vice-versa) by respecting both parties' objectives and rejecting the broken system of financial incentives currently in place.
An insurer's bid price is king, resulting in one lead sold to the highest 5+ bidders. This sets most matches up for failure by automatically installing built-in conflict between shoppers (who only complete forms that promise the "lowest price") and insurers (few of whom can actually deliver on this promise.)
The conclusion occurs 6 months later when the policy expires. Shoppers return to market, desperate for the lower prices they were promised, and the cycle repeats.
truQ knows the best matches are made with more information. A shopper's current pricing, performance, and other preferences should weigh just as heavily as does an insurer's bid. We've designed a scalable system that achieves this end - we just need your help to make it a reality.