Treatin.com is a social gifting platform.
Treat-in --- treat friends at check-in
Crowd treat - multiple users can treat a friend.
Location based advertising - all users that take part to a treat can receive relevant offers from a local business or more.
Create and sustain social causes.
Business Model Canvas - https://venture-lab.org/venture13/team_ideas/7548
Low-fidelity Prototype - https://docs.google.com/file/d/0B_vXA2Uv38qDRVprTUtveDFVWDg/edit?usp=sharing
Market size - U.S. online gift market - $38 billion a year
Treater.com, boomerang, wrapper and other social gifting platforms, groupon.com, causes.com
The key diferentiators:
Treat In - Treat a friend when him make a check-in.
Crowd Treat - Multiple facebook users create a treat for a friend.
Location business advertising - All users that take part to a treat can receive relevant offers from a local business or more.