Sportitforward will be the go-to site for sports fans who want to buy and sell handmade clothes from their favorite teams, both college and pro. I intend to take the person-to-person business model of etsy, the momentum from the maker-movement and the hyper-local movement, and apply it to the enormous industry that is licensed sports apparel.
If you type in the name of your favorite sports team on etsy, in the handmade section, thousands of listings appear. Many of these sellers are making hundreds of thousands of dollars and etsy is taking its usual cut.
I've done extensive research with lawyers and they explained that variable approaches to using these trademarked logos can make it 100% legal for the sellers.
It is this legal misunderstanding that is keeping this potentially giant market marginalized on the fringes of etsy.
Both demand and supply are there. A market this big needs it's own website. Sportitforward is that website.
Website will be running by 2/1/14.