A centralised mobile app platform for users to discover curated music videos from independent and emerging artists. The user is incentivised by gaining convertible credit generated through their level of interaction.
Customer: The User. Discover emerging music video content and gain points for interaction. Allowing you to get access to downloads, free/discounted gig tickets, etc
Business model: As well as the band getting free marketing from a motivated/incentivised audience they can pay for exposure through pre-roll ads.
A relevant music video is shown before the selected video and it allows the user to skip.
Rather than forcing the user to watch a 30 second ad for toilet products, we provide something relevant enough that's its another form of discovery.