righTune inspires emotional engagement between brands and their potential consumers by playing relevant, personalized background music on websites. This subtle yet ubiquitous ambiance adds a deep emotional dimension to a site’s content, which directly impacts consumer behavior and increases revenue. In fact, righTune takes the widely-accepted concept of in-store music used and leverages it for the online world. We even take it one step further; while playing music, righTune patented technology tracks users behavior and engagement levels on the website. We use behavioral, machine learning algorithm that continually updates the music for new users according to de facto business results.
Our customers indicate ~10% increase in key business metrics.