Nowadays, there is almost no difference between mobile and desktop ad banners.
Meanwhile, mobile user experience completely differs from desktop and everybody is tired of annoying mobile ads. This inspired us to stop using classic banners for mobile. We use small red counters (number of undelivered impressions) and users will watch our ads if and only if they like it.
We are focusing on incentive, targeted per person ads.
Our mission is to reduce syntax noise in world of mobile advertisement.