Purple is an open, end-to-end premium video content distribution ecosystem that includes components for publishing, marketing, social product discovery, shopping, syndication, end user delivery and playback of premium video-based products across multiple devices.
Purple has made over 1.4 million product deliveries for some of the world's top brands in education, health & fitness, instructional & training, and kids' video verticals. Our shops have a 17% average conversion rate, and we track a 3+ repeat sale average, validation for our high QOE.
Anyone can publish to Purple, from the largest enterprise publishers to the smallest independents, anyone can promote titles from the 11,000 title library, from the largest retailers to the smallest websites, and anyone can play purple content across multiple screens, online or offline.
Purple is designed to eventually replace the current physical infrastructure of DVD & Blu Ray replicators, distributors, retailers, players and discs.