PetPaw's app promotes love, care and support of pets. Users can love by connecting with pet parents from all over the world, sharing their own pictures and joining in daily challenges. To care for their pets, users can purchase health scheduling and similar features. PetPaw allows users to support found or lost pets, with advanced geolocation features.
Through each interaction with the system, the user will be rewarded with points, which in the future will be tradable for discounts at local or online pet shops.
PetPaw's points system will also be used to show the user's commitment to the cause, unlocking achievements and maintaining a "karma" score a 1 to 5 hearts permanent evaluation.