The SaaS is broken down into three products:
- Dash: provides brands insight into A) production of a campaign as the agency builds each asset and B) direct insight to Key Performance Indicators ("KPIs") as the ads are in-flight. This dataset becomes the foundation for Match and Prehash and is a signficant competitive advantage for onBrief and barrier to enterance for competitors.
- Match: based on the objective KPI performance the agency achieved in previous campaigns, and on subjective reviews given by brand managers, the agency develops a track record. Brands then use Match to announce Request For Proposals and invite agencies to bid, based on their track record.
- Prehash: gives brands the ability to empirically evaluate the likelihood a proposed campaign will perform against KPIs, based on historical performance data, before the brand invests in costly production and media buys.