Incentivizing newspaper subscriptions via an extremely deep and thought out mobile device strategy. The strategy rotates around a cell-phone like contract, a free mobile device, traditional and pressure sales channels, and extremely aggressive negotiating with our potential vendors/partners.
Principals have deep insight and experience in both the newspaper industry and the technology sector. Newspapers have to reinvent themselves in new, relevant ways while they have deep pockets to draw on. We can do that for them, and no one is able to duplicate us yet.