We create a pure engagement. Our opportunity lets marketers tap a user-initiated experience that blends all 3 major forms of engagement to complete a positive and powerful brand interaction. Through cognitive, physical, and emotional attributes we give viewers a reason and a way to interact with branded video content.
Advertisers create campaigns using their branded video assets. Videos are uploaded through the advertiser interface and tailored with multiple-choice trivia for viewers to answer. This questions serve as a powerful reinforcement mechanism and focus incentive that demands attention and allows us to measure and prove cognition via a physical action. Questions may be tailored by the advertiser with images or text formats and viewers earn rewards for questions answered correctly. The viewer may redeem their reward through partner vendors such as Gyft.com.