Traditional media accounts for the bulk of the world's ad sales. The unnecessarily labor intensive process that these sales go through however is similar to how stock markets traded several decades ago - before electronic trading massively reduced trading time and costs. Similarly, the meex ad exchange will take care of a large part of the work done by current sales teams making the entire market more efficient.
We make it possible for media companies to communicate more efficiently with media agencies and other customers. Ultimately allowing for online sales, which are processed though the meex platform. This change in the sales process can save countless labor hours and even entire companies.