mediasmart helps companies be smart about their media investment on mobile, by allowing them to automatically invest more where they get the best results. Our customers are media buying agencies or advertisers who what to maximize the efectiveness of their display campaigns on mobile.
mediasmart has developed a mobile DSP which optimizes the media buying process based on campaign results. We measure users interactions with a given campaign, make mathematical predictions on whether an impact is going to turn into an engagement and then, buy media programatically in real time. This translates in campaigns whose performance constantly improves with time.
Think about what has value for your business: visits your site, views of a video, engagement with your app, calls, visits to your store, registrations or reservations, for example. mediasmart will find those user profiles and contexts that deliver more of those, and focus your display campaign on them.