--First, we have applied last year, and are still working on a B2C version. As we know You are targeting start-ups with a shipping product, think of this as an status report for the next year application.--
For creating animated movies you would need expensive software, expensive hardware and great animating and technical skills. So instead of spending a lot of money, a year learning about animation, and 5-10 hours in creating a video, mash.me users can create same looking videos in a couple of minutes, without any prior skills nor expensive software.
For bootstrapping purposes we have created 2 B2B products on our platform.
One is targeted to TV stations, and is currently used by a national television in Croatia, where they can create short animated movies in a couple of minutes (as opposed to couple of days).
Another is for in-store installations where users can "become" mascots from that store, and it's going to be used by Croatia's biggest retail chain.