There are many barriers along a grocery shopper's path to purchase. The result? 75% of them purchase 6 or fewer new products each year. And, with 180,000 new SKU's entering the market each year, 80% FAIL - costing manufacturers billions of dollars in wasted product development, advertising, and promotion. We've teamed with ConAgra, Walgreens and other leading companies to test the first ever premium coffeehouse technology + retail concept where people come to discover & try new products - FREE.