isocket builds tech for direct ad sales.
In online advertising, 80% of the money is in "direct deals", where marketers and websites work directly together. But >80% of the technology is for the 20% of the business in remnant "leftover" inventory. So people are still stuck emailing spreadsheets to each other.
isocket makes it easier for advertisers and publishers to find each other and do business directly with each other. No black boxes, middle men, etc.
Check out one way: www.isocket.com