isMOOD transforms data into useful knowledge and gives its clients the ability to monitor, predict and shape public opinion and market sentiment through social network analysis. isMOOD collects data from Twitter, Facebook, YouTube, Blogs and Forums on a real time basis and translates them into measurable users’ sentiment. Through a collection of services, isMOOD can also detect topics that arise in the digital world and predict their evolution over time. Our sentiment analysis is an absolute must tool for companies, brands, social media managers and individuals with high presence in social media. Going one step ahead, isMOOD offers also the service of Influencing public sentiment and changing the attitudes of the users. This service is mostly used for crisis management and positive Word of Mouth Marketing in viral campaigns.