I am not sure what i developed but everyone that has seen it thinks it's awesome.
example I am a trucker and i need to get my truck 100% full before i leave for Boston tomorrow headed from Pasadena. currently I have 60% full. I publish my situation on ipubsub.com using my iPhone or laptop and instantly view relevant meta data published by other systems and users. this can include a load coming back from Boston to Pasadena, load that will fill my truck 100% or Boston to some other place. At the same time i can subscribe to future publications that are relevant to my published topic. the information is pushed to my device in near real time via email and SMS.