iTraveller is the world's first ‘Social ERP on Cloud’ for tourism industry. It automates the supply chain of tourism industry, which currently lacks scalability due to huge dependence on manpower. All the activities – starting from itinerary planning, hotel reservations and client management are managed on emails, word documents and phones, leading to heavy duplication of efforts and poor operational efficiency. iTraveller has captured all of these variables in a seamless manner, using intelligent algorithms and workflows on its platform. Being hosted on cloud, this is a plug-n-play application, which takes just about 15 minutes to configure and start operating a business; monthly billing is based on the usage. The long-term objective is to automate and organize the vacation planning businesses, including hotel inventory, transportation providers, travel agents and destination managers, mapping the demand & supply, to create a social ERP platform.