Oleoylethanolamide (OEA) is a fatty acid metabolite that regulates hunger & lipolysis. Innovastics has exclusively licensed two patents from UC Irvine, and engaged in development of dietary supplement and milkshakes for management of body fat.
Obesity is the foremost health issue in America. According to the National Health and Nutrition Examination Surveys (2009-10), approximately 69% of adults are overweight/obese (154.7 million). About 17% of American children ages 2 to 19, or 1 in 6, are obese (12.7 million). It is mainly caused by lack of physical exercise combined with the intake of too many calories. Between increased risks of diabetes to hypertension and other ailments, obesity brings a whole host of unwanted factors to sufferers. The food and dietary supplement products that reduce the appetite (calorie intake) and increase breakdown of body fat will address this problem.
U.S. consumers spent more than 322M dollars on weight-loss dietary supplements, shakes and bars.